The 'vibe shift' was a leveraged buyout
At some point in the 2010s, it became clear that Elon was obsessed with an incongruity in digital space. The man was getting richer and richer, and everyone around him was telling him he was cool and successful. But on Twitter, a site that mattered a lot to his social cohort, a bunch of Bernie brothers and Commie sisters were always going viral for calling him a stupid bitch. It clearly drove him mad.